CRM system

CRM stands for "customer relationship management" and provides you with a system that can help you structure all relevant actions, orders and interactions with your customers - current, future and potential.

In other words, the CRM system contains all the relevant data and information about your customers; contact information, order history, offers, etc.

With a well-implemented CRM in your company, you ensure that important information about your customers and their purchase history is not lost - and is not just available to one salesperson - but to the entire company or at least the employees where it is relevant.

If you use a CRM system, it's often easy to find the customer's general information, see previous sales - but also to follow up on offers so that they are not forgotten.

What are the benefits of a CRM?

There are many benefits to implementing a CRM, regardless of the size of the company - and regardless of how many salespeople and other people have customer contact.

Whether your company consists of 1 or 1000 people, there are benefits associated with a CRM system.

Because the CRM system not only keeps track of current customers, but also enables you to follow up on exciting prospects/leads and follow up on offers sent out.

The CRM system moves the reminder of a sent offer away from the salesperson and their post-its and into a system that can follow up and let others in your organization know that one or more offers are out. This makes it easier to follow up, both for the individual salesperson, but also the sales manager or the salesperson's other team.

In other words, the CRM system is there to improve the experience for the company, the salesperson and the customer - and hopefully contribute to (additional) revenue.

What systems are available?

There are a wide range of great CRM systems on the market today, including

• Salesforce
• Hubspot
• Monday
• Pipedrive
• webCRM
• WorkPoint CRM

You should decide which CRM will support your business in the best possible way. For example, most CRM systems can be connected to your company's other applications and programs - such as your ERP, project management and accounting system.

Our advice is to find a system that integrates with the applications you use most often - and that you think provides value for you.

For example, with WorkPoint CRM you are able to connect your Microsoft 365 solutions with your CRM.

Use Qatchr in conjunction with your CRM

At Qatchr, we help our customers gain greater insight into their customers and clients.

For med Qatchrs platform kan du foretage kredittjek, se kunders stamdata, hente regnskabsoplysninger (nøgletal) på virksomheder og meget mere. Det giver dig med andre ord et bedre billede af dine kunder – og en styring af, hvilke leads og kundeemner der er mere interessante end andre.

Try Qatchr today - you'll be up and running in no time.