Financial ratios are accounting figures that provide the foundation for a deeper financial analysis - an analysis that describes a company's financial situation. But often, a simple calculation of a company's ratios is actually sufficient.
For companies that want to gain insight into the financial situation of their customers and suppliers, KPIs are essential. The analysis of key figures is commonly referred to as a key figure analysis. The analysis provides a quick overview of the company's financial situation - and not least to assess the development of the various elements that make up the economy. In other words, the key figures make it possible to easily and more clearly see the development of the business. There is basically no limit to which key figures you want to work with. In this article, we focus on the most important ones.
A KPI analysis is usually an element of a larger financial analysis for internal or external use. But ratios are also highly relevant when you need to assess the creditworthiness of a potential or existing customer.
Most large companies use key figures in their annual report to create an overview and hopefully show a positive development. However, not all annual reports make full use of key figures. The vast majority of companies have not included calculation methods and explanations in their financial statements. In this short article, we will therefore discuss some of the most important key figures. At the same time, we will provide formulas so you can work out the individual ratios on your own.
In this section, we will briefly review the key metrics that we believe are the most relevant to work on and analyze before granting credit to a customer.
The rate of return illustrates the performance of the capital invested in the company - that is, the extent to which the company is able to generate a profit from the capital invested (both equity and debt). The goal here, of course, is that the return is higher than an investment with the same level of risk. At the same time, the rate of return should be higher than the market rate before it can be considered satisfactory.
Profit before financial items x 100 / total assets
Return on equity describes the interest rate on the capital you have invested in your business. The ratio shows whether it is profitable to invest in the business versus keeping your money in the bank or investing in shares. If your rate of return is lower than the aforementioned rate of return, it represents a negative result on the company's profits.
Profit after financial items x 100 / equity
The profit margin shows how well a company manages its costs in relation to its revenue. At the same time, it also shows how much of the total revenue is actually profit. A high operating margin shows that the company in question is good at keeping costs down. This is obviously a good thing, as it will result in higher profits and therefore a healthier economy.
Profit before financial items x 100 / revenue
The break-even point is how much of the revenue is available to cover the company's fixed costs after variable costs have been deducted. A high coverage ratio indicates that the company does not have many variable costs to cover. Conversely, a low coverage ratio indicates that there have been many variable costs.
Contribution margin x 100 / revenue
The solvency ratio indicates the company's ability to handle a major financial loss - in other words, the company's ability to pay. The higher this ratio is, the better. The ratio calculates the relationship between the company's marketable assets. It therefore looks at whether the company can quickly turn over capital and short-term liabilities (whether you are able to pay your bills and any debts)
Equity / total assets * 100
Tip: The above are the most important key figures to look at when assessing whether a company has a healthy and profitable economy. That said, a healthy economy is essentially based on a company making a profit - in other words, positive operations. That's why you should pay extra attention to the solvency and liquidity ratio.
With a solution from Qatchr, you don't have to manually calculate relevant key figures and make your own credit rating based on them. Qatchr performs the analysis for you and based on it, we create a nuanced credit check. We calculate all the important key figures for you and show the historical development. This gives you a complete overview of your customer's or supplier's finances. At the same time, we calculate the company's credit score, credit maximum and maximum number of credit days, which you can use to draw up a sensible credit policy.
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