Lead generation

Lead generation is a term used in sales and marketing to describe the activities that help generate leads for your business.

Lead generation can take place in many ways, but basically it's about creating such a good relationship with the lead that the lead wants to leave their information with the company - so the company can then work on the topic, for example through a call campaign, email campaign or a combination of several actions.

For example, by giving away free online material in exchange for the lead's information. That way, the lead gets their material and the company gets a subject to call - or write to.

Lead generation is by no means a new discipline in sales and marketing - but the rise of digital marketing, including the use of social media, has really sparked interest in the use, collection and management of leads.

Processing of items

Leads can be treated in many ways after they have signed up to a campaign.

For example, many companies choose to put the lead in an email stream, either in the form of a newsletter or other marketing initiatives aimed at sending good offers or other promotional material to the customer.

Another, and perhaps more direct, way to handle leads is, of course, to simply give them a call. That way, you can quickly determine whether the lead is interested in your products or services.

Qatchr can help make your leads better

At Qatchr, we help small and large companies every day with everything from KYC, credit scoring and generally giving a more nuanced impression of the individuals and companies our customers work with.

Qatchr can also be used for lead generation, as leads can be cross-referenced with Qatchr, for example - using the information from Qatchr to give you better leads.

For example, we can help you segment and select your leads and customers - so you know which leads you should focus on first - and perhaps which leads you don't need to be interested in at all.

This saves you time and resources - by focusing on the right leads and not wasting time on leads that are not interesting or relevant.