Few people think about the importance of having good onboarding processes when creating new customers. Good creation processes also include good and valid data.
Accurate customer data has never been more important than now, because who are your customers? Should you even be doing business with them? And how do you get in touch with them if problems or doubts arise?
Many companies are good at it, but there are just as many that struggle with getting enough information on their customers and even getting the right information.
Here are 5 tips on how to create the best conditions for an efficient account creation and customer onboarding process.
The information that is important to each company is very different. Often it can also differ depending on whether it's a B2B or B2C relationship.
As a minimum, you should always collect the following for a business customer:
It's essential that you get a contact person for the company listed right away. If you're sending an invoice to a larger company, it can often be difficult for the company to identify what the job is and who needs to approve it.
When it comes to private individuals, you should at least collect:
If you don't have the above information, it can be difficult to maintain a claim if, for example, the case has to go to debt collection. The information is often also enough when you need to assess a customer's creditworthiness.
Once you have identified what information is important to you, it is important that you always get this information. It is important that you never ship a product or perform a job before this information is obtained.
If you only have a minimum of information about the customer, you run the risk that if the customer does not pay, you will not be able to collect money from the customer.
Make sure that your invoicing program or ERP system is set up so that the system will have all general information about a customer.
How well do you really know your customers and do you know if the information they give you is correct?
If you only deal with businesses, it will often be easier to verify whether the customer's information is correct, and you will have ample opportunity to check the customer's background, including through public accounts and the like.
But what about private customers? Here the information is often not as easily accessible and most customers are not found on KRAK or other search engines.
With an address validation solution such as Qatchr, you can verify and credit check the customer.
Many companies - large and small - have embraced credit ratings and are now rating both their private and business customers much more than they did just a few years ago.
However, we have the impression that very few have established fixed routines for credit assessment of their new creations.
Gør du brug af et værktøj, der leverer kreditoplysninger, eller overvejer du at anskaffe et, så gør det til fast rutine at kreditvurdere dine kunder, når de bliver oprettet. På den måde har du et mere komplet billede af dine kunder, og hvilke betalingskrav du bør have overfor kunden.
In most businesses, the journey from the first phone call to the order being delivered or the work being done is often not very long. The same is true for customer creation.
More and more companies today use everything from CRM systems, invoicing systems, field service solutions and much more, where the complexity of customer creation is often not just boiled down to generalities.
No matter how complex your customer creation is, make sure you train your staff to create your customers so that missing information or missing credit ratings don't ruin your customer datasets.
If you need to verify and credit check your customers, Qatchr can help you!
Qatchr is owned by Collectia A/S, and is among Denmark's cheapest online systems for obtaining credit information.
At Qatchr, you can credit check private and business customers based on various parameters such as name, address, key figures, ownership changes, credit score and much more.
Try a free, no-obligation demo of Qatchr now.
We are ready to help you every weekday 08.30-15.30 if you have any questions or want to know more about our services.
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Email: info@qatchr.dk